For the last 2.5 years Chaya has been selling lovers accessories through her home party business all over the Sea-to-Sky area, while nurturing a growing passion for animal rights activism. When her concerns over whether the products she was selling were cruelty free, or not were met with an inordinate amount of corporate brush-off she contacted Eric Armour at Trinity Romance who had recently launched a home party division of his business to see whether his company’s values would align with her own.
"The more involved I became with the animal rights movement the more I realized that my profession was not dove tailing with my passion. It simply was not enough for me to hear that the final products were not tested on animals. I wanted to hear 100% cruelty free through the entire manufacturing process and was willing to work with my previous company to do the market research. Months later we still made no progress and so I called Eric at Trinity Romance and we started working out the details. It was a difficult decision to leave my team but in the end I had a responsibility to not only the animals but to the whole animal rights movement to own what I believe in, and I hope it inspires others to do the same. It's time we stop doing what is convenient and start doing what is right.”
Armour couldn’t be more excited about the whole venture. “I’m really happy for Chaya, and for us. It’s really refreshing to see somebody living their life, while making a living on the principals they believe in. It’s a way of being that is close to my own heart, and I’m really excited to be able to offer Chaya the opportunity. Not only is she talking the talk, but she’s also walking the walk when it comes to her home party business, her love of local, and her animal activism.”
