For the last 2.5 years Chaya has been selling lovers accessories
through her home party business all over the Sea-to-Sky area, while nurturing a
growing passion for animal rights activism.
When her concerns over whether the products she was selling were cruelty
free, or not were met with an inordinate amount of corporate brush-off she
contacted Eric Armour at Trinity Romance who had recently launched a home party
division of his business to see whether his company’s values would align with
her own.
"The more involved I became with the animal
rights movement the more I realized that my profession was not dove tailing
with my passion. It simply was not enough for me to hear that the final
products were not tested on animals. I
wanted to hear 100% cruelty free through the entire manufacturing process
and was willing to work with my previous company to do the market research.
Months later we still made no progress and so I called Eric at Trinity Romance
and we started working out the details. It was a difficult decision to
leave my team but in the end I had a responsibility to not only the
animals but to the whole animal rights movement to own what I believe
in, and I hope it inspires others to do the same. It's time we stop doing what
is convenient and start doing what is right.”
Armour couldn’t be more excited about the whole
venture. “I’m really happy for Chaya,
and for us. It’s really refreshing to
see somebody living their life, while making a living on the principals they
believe in. It’s a way of being that is
close to my own heart, and I’m really excited to be able to offer Chaya the
opportunity. Not only is she talking the
talk, but she’s also walking the walk when it comes to her home party business,
her love of local, and her animal activism.”
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